Creative Writing Complete- newspaper article on advert

Creative Writing

Dancing livestock? Laughing-stock!

Who’s seen Three’s latest advert? The advert with the horse prancing around to the sound of Fleetwood Mac’s ‘Everywhere’ on top of an graphically touched up cliff top. Your opinions? Hilarious, I’m sure. But have you even considered what it took for them to make that happen? Forcing a beautiful Shetland pony such as that to do something unnatural such as that is sheer cruelty, scandalous, and disrespect! Is this how low that we have stooped? Televising animals making fun of themselves for commercial use, to attract the well sought-after customer. Well yes, we have stooped this low; after the release of this ad Three’s sales skyrocketed. This says a lot about our nation, with stupid strutting animals creating sales for a company; a surprise after the majority turned up their noses to the ‘childish’ so called memes. Ooh the irony.

Imagine this: you are the horse, being forced to dance, filmed, and then being used in a commercial. How would you feel- humiliated? Embarrassed? Harassed? The indignation of this horse is not acceptable, it is a living creature and therefore should have the same rights as we do. These graceful animals should not be violated in such a manor. Training a horse normally is no easy task, but training a horse to dance? A near impossible feat. It would have required hundreds of hours of work put in, a long and gruelling process for both the horse and the trainer. Yes the human training the horse can stop when they’re fatigued, but there is no way of telling whether a horse is tired mentally or physical, or be able to gauge the horse’s feelings. This would lead to exhaustion, alongside the possible depression for the horses. Despite being only animals, I’m sure that they are at least entitled the right to enjoy themselves. My personal pet hate of this is that the dancing horse is not even outstanding at dancing. The only moves it has are a poor moonwalk impression and a daft strut.
This advert is also creates a bad impression on the minds of our fellow people. Already there has been a case of a group of teenagers attempting to force a horse to dance in a similar location to the one in the ad, by forcing it to walk backwards. The poor animal was forced to walk off a cliff. The only influence that cause this to happen was the bad perception on horses, cause by this advert.

Overall the point is that the main and only focus of this commercial was for financial gain, with the other consequences looked over. Thought for other people and animals have both been overlooked within this advert for the simple enticement of an easy profit. If this advert’s deeper meanings are an accurate reflection of people today, something has gone deeply wrong.

Alex MacKay-Howse

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